Okay, so you know we love a fashion moment, and David Koma just gave us one to obsess over. The Georgian-born designer—known for his structured, chef’s kiss silhouettes—is officially the new creative director at Blumarine. For Pre-Fall 2025, he’s not just stepping into the role; he’s owning it.

This collection? A love letter to the girls of Milan. Picture this: bold street-style energy mixed with Blumarine’s playful DNA. It’s giving classic 80s-meets-modern-sophistication, and we’re here for it. Koma’s fresh vision keeps the brand’s flirtatious roots alive but levels it up with his signature precision.

Now let’s talk about the lookbook because wow. Photographed by Liv Liberg and featuring models Mila van Eeten and Rachel Marx, it’s not just fashion—it’s a vibe. Add in borzois, bull terriers, and Bengal cats, and you’ve got a whimsical twist that screams old-school Blumarine with a playful edge.

The Pieces You’ll Want to Bookmark

Let’s break it down babes:

• Lace, Elevated: A stunning black lace shirt that’s equal parts edgy and elegant. Perfect for layering or making a bold statement on its own—this piece proves lace can be anything but ordinary.

• Denim, But Make It Drama: A raw-edge denim gown with a thigh-high slit? Yes, please.

• Tailored Perfection: Sleek pantsuits with rose cutouts on the lapels—details that whisper sophistication without trying too hard.

And can we talk about the textures? From silky finishes to sharp tailoring, this collection balances playful and polished like a pro.

Why This Matters

Blumarine has been living in its Y2K era, but Koma is giving it a grown-up refresh. The playfulness is still there, but the lines are cleaner, the vibe is elevated, and it’s all tied together with that Milanese flair we didn’t know we needed.

David Koma is doing more than reviving Blumarine—he’s reimagining it for today. And if this first collection is any indication, we’re about to see Blumarine everywhere again (calling it now).